The team

Multiple perspectives.
One coherent approach.

Bringing together complementary expertise in revenue strategy, finance, and operations, we work alongside founders to turn vision into viable, sustainable enterprises.

LOGOS founders

Cofounder & CEO

Sam Dudenhoeffer

Business Development · Operations & Finance · Fundraising Strategy

Prior Chief Operating Officer · Real estate technology startup

Sam brings hands-on experience building business development, revenue operations, sales enablement, hiring and recruiting, management, HR and billing systems, and financial operations. Previously Chief Operating Officer of a real estate technology startup and multifamily portfolio, and Director of Sales Enablement at a startup accelerator, he connects property and asset management with enterprise development and fundraising strategy. His work translates ambitious plans into financial clarity, accountable teams, repeatable processes, and practical implementation—helping founders build enterprises that can operate beyond them.

Cofounder & Managing Partner

Kai McGinnis

Revenue Strategy · Venture Design · Ecosystem Development

Prior Chief Growth Officer · Startup & nonprofit cofounder

Kai brings experience as a Chief Growth Officer and cofounder of a music technology startup and a nonprofit, with particular depth in revenue strategy, pricing, offer design, and membership architecture. He translates vision into a coherent enterprise—aligning what it offers, how it earns, how decisions are made, and how its story is communicated. His work connects commercial strategy, governance, communications, and copywriting to help founders build organizations with clear purpose and practical direction.

Strategic partners

Specialist support.
Shared opportunity.

Strategic partners support our portfolio enterprises and founder opportunities with specialist expertise, scoped around the work.

Explore strategic partnerships

Founder · Heart Based Sales

Eric Petro

Sales strategy, systems & commercial relationships.

Small-business to enterprise sales · AWS, Salesforce & AT&T

Eric is the founder of Heart Based Sales, bringing sales experience from small businesses to enterprise manufacturers, financial services, and public-sector organizations. His background spans cloud technology with Amazon Web Services, software with Salesforce, and telecommunications with AT&T, including California state and local government. He has sold to financial services organizations including Citibank, Morgan Stanley, and U.S. Bank. Over approximately three years of high-ticket closing, he has worked with personal-brand and founder-led businesses on sales strategy, CRM and sales systems, consumer offers, and in-person retreat sales, alongside experience selling fitness products and podcast equipment.

Expertise shaped
around the work.

Kai and Sam lead the work at LOGOS with founders. The priorities of each engagement guide how we combine expertise, structure collaboration, and shape the work together.

Explore in-house expertise

Multiple perspectives.One coherent approach.