LOGOS

For founders / Work With Us

Build the foundations.
Realize the vision.

For founders, practitioners and coaches, and entrepreneurs building purpose-driven ventures. LOGOS brings together the strategy, expertise, and hands-on collaboration to strengthen revenue, develop operational capacity, and turn promising ideas into sustainable enterprises connected to a growing ecosystem of shared opportunity.

01 / The cohort experience

12-week hybrid cohort

Synthesis Growth Accelerator

Strategic clarity, practical enterprise development, and peer intelligence—with a one-week in-person intensive at Casa Puma.

$3,500founding participation

Accelerate
02 / The working partnership

Initial 3-month engagement

Venture Design & Build

Begin a hands-on working relationship: strengthen your enterprise first, then develop how its offers and capabilities can participate in the wider ecosystem.

Starting at $2,000/monthOne-week in-person intensive: +$1,000

Build with us
03 / The place to gather

By application · Casa Puma

Founder Residency Program

An immersive jungle living experience where focused work, meaningful connection, and shared exploration come together.

$900 / weekor $3,000 / month

Explore residency

Functional expertise / The people behind the work

Multiple perspectives.
One coherent approach.

Working with LOGOS gives you access to a menu of domain expertise across our founders and strategic partners below—from fractional operating and growth leadership to sales strategy and hands-on implementation. Together, we shape the right mix of support around your enterprise’s priorities.

LOGOS founders

Cofounder & CEOSam DudenhoefferFractional COO

Prior Chief Operating Officer · Real estate technology startup

Former COO of a real estate technology startup and multifamily portfolio, with accelerator experience in business development, revenue operations, sales enablement, and fundraising strategy. Builds team, HR, billing, and financial systems that support accountable execution.

Financial operations
Bring clarity to budgets, cash flow, financial reporting, and the economics of the enterprise.
Management & leadership
Clarify responsibilities, build team accountability, and turn priorities into a reliable operating rhythm.
Fundraising strategy
Develop the fundraising narrative, financial preparation, and process around the next stage of the business.
Business development & sales operations
Develop partnerships and growth opportunities, strengthen the sales process, and build the pipeline visibility, team coordination, and operating systems that support consistent follow-through.
Cofounder & Managing PartnerKai McGinnisFractional CGO

Prior Chief Growth Officer · Startup & nonprofit cofounder

Former Chief Growth Officer and cofounder of both for-profit and nonprofit ventures, with hands-on experience building revenue, brands, and membership-based enterprises from the ground up.

01 / Revenue Strategy & Offer Architecture
Develop compelling offers, pricing strategies, and recurring revenue models that align customer needs with sustainable enterprise growth.
02 / Brand Positioning & Go-to-Market
Translate vision into clear positioning, effective communications, and practical strategies for attracting customers, building demand, and generating revenue.
03 / Membership & Community Development
Design membership models, engagement strategies, and shared experiences that cultivate meaningful participation, lasting relationships, and recurring revenue.
04 / Strategic Partnerships & Ecosystem Development
Connect enterprises through aligned partnerships, complementary capabilities, and shared commercial opportunities that expand reach and create mutual value.

Strategic partners

Specialist expertise supporting our portfolio enterprises and founder opportunities.

Founder · Heart Based SalesEric PetroFractional Director of Sales

Small-business to enterprise sales · AWS, Salesforce & AT&T

Founder of Heart Based Sales. Sales experience spanning small businesses, enterprise manufacturers, financial services, public-sector organizations, and high-ticket consumer offers.

Sales strategy & high-ticket closing
Design sales strategy and close high-ticket business-to-consumer offers for personal-brand and founder-led businesses, drawing on approximately three years of high-ticket closing experience.
CRM & sales systems
Implement CRM, sales processes, and follow-through systems for founder-led businesses, including ventures at startup stages.
In-person selling & offer experience
Experience selling retreat offers in person, alongside high-ticket fitness products, podcast equipment, and offers across personal-brand businesses.
Corporate & enterprise sales
Sales experience spans cloud technology with Amazon Web Services, software with Salesforce, and telecommunications with AT&T. Eric has sold to small businesses, enterprise manufacturers, and financial services organizations including Citibank, Morgan Stanley, and U.S. Bank, as well as California state and local government.

Your enterprise's needs shape our approach. We combine complementary expertise, practical implementation, and the relationships of a growing ecosystem to strengthen your foundations and expand what's possible.

Discuss your priorities

For landowners & operators / The value of the network

Your place.
A wider ecosystem.

Develop a place for membership-based residencies, retreats, and recurring programming—with access to the founders, practitioners and coaches, enterprises, and relationships in the LOGOS network.

Explore the landowner pathway
01 / Cultivating Viability

Meaningful activation.
Sustainable revenue.

Develop the relationships, experiences, and recurring programming that make your place a destination for purposeful participation, while establishing the revenue foundations necessary for its continued stewardship.

02 / Coherence & Capacity

A place that thrives beyond you.

Establish the systems, team capacity, and operating rhythms that allow your place to function reliably without depending on any one individual to hold everything together.

03 / Strategic Growth

Grow with clarity.
Expand with intention.

Strengthen the financial, governance, and strategic foundations of the enterprises your place supports, creating opportunities for responsible growth, aligned partnerships, and future investment.

The LOGOS Community

Good things grow through connection.

Join a growing network of founders, operators, practitioners and coaches, and collaborators creating meaningful opportunities together.

Join the Community