LOGOS

Work with us / The working partnership

Venture Design & Build

Starting at $2,000/month. Begin a hands-on working relationship to strengthen your enterprise and develop its place within the wider LOGOS ecosystem.

Starting at
$2,000/month

Personalized partnership
3 months
Monthly work
$2,000 × 3
One-week intensive
$1,000
Combined package total
$7,000

A practical partnership, built to evolve.

Every enterprise brings its own challenges, opportunities, and ambitions. We begin by understanding where you are and what you're building, then align our expertise and resources around the priorities that will move your enterprise forward.

How the relationship develops

  1. 01 / Connect & Align

    We begin with a conversation to understand your vision, current challenges, and opportunities, exploring whether there's meaningful alignment for collaboration.

  2. 02 / Discover & Prioritize

    Through focused discovery, we assess your enterprise's current state, identify opportunities for growth, and establish the strategic, commercial, financial, and operational priorities that will guide our work together.

  3. 03 / Design & Build

    Over an initial three-month engagement, we work alongside you to strengthen the foundations of your enterprise and translate strategy into practical implementation. A one-week intensive at Casa Puma provides an opportunity to deepen this work through focused, in-person collaboration and integration.

  4. 04 / Evaluate & Evolve

    Together, we assess progress, identify emerging opportunities, and consider what comes next. Where mutual alignment and demonstrated value support it, our relationship may evolve into continued collaboration and deeper participation within the broader LOGOS ecosystem.

The founding engagement

Our initial Venture Design & Build partnership is structured as a three-month engagement at $2,000/month, complemented by a one-week Casa Puma intensive at $1,000, for a total founding package of $7,000.

Priorities and scope are defined collaboratively, with intensive dates, residency arrangements, travel responsibilities, and final inclusions confirmed before the engagement begins.

Applications prepare a reviewed email draft. Send it from your email app for LOGOS to receive it.

In-House Expertise / The people behind the work

Multiple perspectives.
One coherent approach.

Working with LOGOS gives you access to a menu of domain expertise across our founders and strategic partners below—from fractional operating and growth leadership to sales strategy and hands-on implementation. Together, we shape the right mix of support around your enterprise’s priorities.

LOGOS founders

Cofounder & CEOSam DudenhoefferFractional COO

Prior Chief Operating Officer · Real estate technology startup

Former COO of a real estate technology startup and multifamily portfolio, with accelerator experience in business development, revenue operations, sales enablement, and fundraising strategy. Builds team, HR, billing, and financial systems that support accountable execution.

Financial operations
Bring clarity to budgets, cash flow, financial reporting, and the economics of the enterprise.
Management & leadership
Clarify responsibilities, build team accountability, and turn priorities into a reliable operating rhythm.
Fundraising strategy
Develop the fundraising narrative, financial preparation, and process around the next stage of the business.
Business development & sales operations
Develop partnerships and growth opportunities, strengthen the sales process, and build the pipeline visibility, team coordination, and operating systems that support consistent follow-through.
Cofounder & Managing PartnerKai McGinnisFractional CGO

Prior Chief Growth Officer · Startup & nonprofit cofounder

Former Chief Growth Officer and cofounder of both for-profit and nonprofit ventures, with hands-on experience building revenue, brands, and membership-based enterprises from the ground up.

01 / Revenue Strategy & Offer Architecture
Develop compelling offers, pricing strategies, and recurring revenue models that align customer needs with sustainable enterprise growth.
02 / Brand Positioning & Go-to-Market
Translate vision into clear positioning, effective communications, and practical strategies for attracting customers, building demand, and generating revenue.
03 / Membership & Community Development
Design membership models, engagement strategies, and shared experiences that cultivate meaningful participation, lasting relationships, and recurring revenue.
04 / Strategic Partnerships & Ecosystem Development
Connect enterprises through aligned partnerships, complementary capabilities, and shared commercial opportunities that expand reach and create mutual value.

Strategic partners

Specialist expertise supporting our portfolio enterprises and founder opportunities.

Founder · Heart Based SalesEric PetroFractional Director of Sales

Small-business to enterprise sales · AWS, Salesforce & AT&T

Founder of Heart Based Sales. Sales experience spanning small businesses, enterprise manufacturers, financial services, public-sector organizations, and high-ticket consumer offers.

Sales strategy & high-ticket closing
Design sales strategy and close high-ticket business-to-consumer offers for personal-brand and founder-led businesses, drawing on approximately three years of high-ticket closing experience.
CRM & sales systems
Implement CRM, sales processes, and follow-through systems for founder-led businesses, including ventures at startup stages.
In-person selling & offer experience
Experience selling retreat offers in person, alongside high-ticket fitness products, podcast equipment, and offers across personal-brand businesses.
Corporate & enterprise sales
Sales experience spans cloud technology with Amazon Web Services, software with Salesforce, and telecommunications with AT&T. Eric has sold to small businesses, enterprise manufacturers, and financial services organizations including Citibank, Morgan Stanley, and U.S. Bank, as well as California state and local government.

Your enterprise's needs shape our approach. We combine complementary expertise, practical implementation, and the relationships of a growing ecosystem to strengthen your foundations and expand what's possible.

Discuss your priorities