Incoming partnership / Founder-led sales & fulfillment
Heart Based Sales
Eric Petro’s sales business: strategy, high-ticket closing, and CRM systems for founder-led offers.
The enterprise in context
A relationship
on the horizon.
Founded by Eric Petro, Heart Based Sales supports founder-led businesses with sales strategy, high-ticket closing, CRM implementation, and practical follow-through. His experience spans corporate sales and high-ticket consumer offers, including personal brands and retreat experiences.
An ecosystem around sales.
Heart Based Sales connects clear offers with the people, processes, and systems needed to deliver a coherent sales experience. Its work can support practitioners and coaches, membership businesses, and place-based offers as they strengthen their commercial foundations.
Why we work together.
The relationship has two complementary dimensions. Eric is an active strategic building partner whose sales expertise can support LOGOS engagements. Heart Based Sales is also an incoming enterprise partnership: LOGOS will help Eric strengthen his own business, with priorities and scope shaped together.
More context
We see value in developing the business behind the expertise while connecting that expertise to relevant founder and place-based opportunities. Client assignments and the enterprise-development relationship are agreed separately.
Incoming partnership status supplied by LOGOS; scope and participation remain exploratory. This profile is not an investment offering or an ownership claim.
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