People / Founder, Heart Based Sales · Strategic Building Partner
Eric Petro
A sales specialist helping founder-led businesses connect compelling offers with practical sales systems and high-ticket closing.
The person behind the enterprise
Sales with intention.
Systems that follow through.
Eric Petro is the founder of Heart Based Sales and a strategic building partner within the LOGOS network. He brings sales experience ranging from small businesses to enterprise organizations, alongside hands-on work with founder-led brands.
His corporate background spans cloud technology at Amazon Web Services, software at Salesforce, and telecommunications at AT&T, serving small-business and public-sector markets. His sales experience also includes enterprise manufacturers and financial services organizations such as Citibank, Morgan Stanley, and U.S. Bank.
Across high-ticket consumer offers, Eric has worked with personal brands on closing, sales strategy, CRM implementation, and in-person selling for retreat experiences. His experience also spans fitness products, podcast equipment, and businesses in their startup stages.
Within LOGOS engagements, Eric can contribute fractional Director of Sales support. In parallel, LOGOS is developing a relationship to help strengthen Heart Based Sales itself, connecting business development with relevant opportunities to put his expertise to work.
